All coaches think they need a funnel, but most are just building random pages.
There are a few things that make a funnel ACTUALLY convert.
Which most coaches miss and stay stuck for years.
But first, let me tell you what a funnel is NOT:
It's NOT a fancy landing page with your face on it
It's NOT a lead magnet that attracts freebie-seekers
It's NOT a booking link for discovery calls
It's NOT an expensive tech stack that takes months to set up
When I first started, my "funnels" were all over the place.
I fell into the trap of building what the gurus told me to build.
"Create a free lead magnet." "Book discovery calls." "Post content and they will come."
I spent years chasing clients instead of attracting them.
It nearly destroyed my business.
Getting clients became possible.
I built a system that brought me BUYERS, not browsers.
People with credit cards in hand, ready to work.
The Discovery Call Trap vs. The Buyer System
Most coaches make the mistake of building for "leads."
Without filtering for people who will actually PAY.
For example:
Most coaches think they need more discovery calls.
What they actually need is FEWER calls with BETTER prospects.
Someone who already bought something from you—even $15—is a completely different conversation than a cold stranger who found your Instagram.
The buyer has already raised their hand. They've proven they're serious.
Your FUNNEL needs to create that filter automatically.
Over the last five years, I've refined a system that moves coaches from "endless calls with tire-kickers" to "conversations with people who already paid."
We build it in 11 days. Not six months.
Because it's based on engineering principles—test, validate, build. Not hope-based marketing.
This turns exhausted coaches into focused coaches.
Content treadmills into automated systems.
Discovery call marathons into simple buyer conversations.
You can do this without:
Months of content creation before seeing results
Quitting your day job and building from desperation
A massive audience or existing email list
Day 1-2: Extraction
Your zone of genius identified. Your ideal client profile complete. Your messaging map with 40+ specific messages ready to use.
Day 3-4: Build
Day 5-7: Launch
Your Facebook ads created and running. Tracking installed. First data coming in. Real feedback on whether your offer converts.
What You'll Have:
A focused offer solving ONE problem (not "I help everyone with everything")
A complete funnel that sells without you being there
Facebook ads bringing you qualified traffic
An email system that nurtures buyers to your higher-ticket offers
A repeatable process you can use for future offers
Who This Is For:
You're a coach or consultant who's been at this for 2+ years
You're making some money ($1K+/month) but nowhere near your potential
You're exhausted from posting content that gets likes but not clients
You're tired of discovery calls that go nowhere
You've invested in courses and coaches but still don't have a working system
You want to build something sustainable, not chase the next viral post
You're willing to show up for 11 days and actually implement
Who This is NOT For:
You're brand new and have never coached anyone
You're looking for a "magic button" that requires no work
You want overnight millions (I won't promise that—ever)
You're not willing to invest $30-50/day in ads to test your funnel
You want someone to do it all for you (this is implementation, not done-for-you)
Why Only 10 Spots?
Look, I've done bigger launches.
You know what happens?
People buy, don't implement, and nothing changes.
That's a waste of your money and my time.
With 10 people, I can actually help everyone. Review your work. Answer your questions. Make sure you FINISH with something that works.
That's the whole point.
I'm not trying to scale to thousands of students. I'm trying to help 10 coaches build systems that change how they get clients.
If that's you, let's do this.
Investment: $397
10 spots only. January 26-Feb 2, 2025.
About Michael....
I spent ten years leading humanitarian projects in some of the world's most challenging environments. Head of Save the Children's rehousing program after the 2004 tsunami. Gaza. Serbia. I know what it means to build under pressure.
Then I spent five years trying to build an online business.
And failing.
Affiliate marketing. Transformation coaching. Content strategies that took forever to work.
Everything changed when I built a simple system instead of chasing the next tactic.
7 sales in 48 hours on my first validated funnel. Not millions. But proof that this works.
I'm still working my corporate job. On purpose. Because I learned that desperate energy destroys everything.
You can't grow into pain.
I'm not speaking from some mountaintop. I'm in the arena, building alongside you.
That's why this works.
FAQ
What if I'm not tech-savvy?
You don't need to be. I walk you through exactly what to click, where to put what, how to connect the pieces. If you can follow instructions, you can build this funnel.
What if I've tried funnels before and they didn't work?
Most coaches who say this actually mean "I built something random and sent it to cold traffic." That's not a funnel problem—it's a strategy problem. We fix that.
Do I need a big audience or email list?
No. We're using paid traffic to test. You can start with zero audience.
How much should I budget for ads?
$30-50/day to start. Enough to get data and validate your offer.
What if I can't make all the live sessions?
Everything is recorded. But the magic happens when you implement in real-time with support.
Is there a refund policy?
No. This is for committed coaches who are ready to do the work. If you're not sure, don't join.
The Real Question:
Where will you be 90 days from now?
Same place you are today?
Still posting content hoping clients will come?
Still taking calls with people who can't afford you?
Running a simple system that brings you qualified buyers every week?
Building something sustainable instead of exhausting yourself on a treadmill that goes nowhere?
That's the real choice here.
Staying stuck or building something that works.